Slover Linett is a research firm for cultural and educational institutions.

We help universities, museums, and arts organizations understand their audiences so they can connect to more people, more deeply. First time visiting? Start here »

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July 05, 2011

Presentations This Month at Dance and Museum Conferences

 » It’s a busy July for arts & culture presentations, with Slover Linett staff speaking at no fewer than five sessions at three different conferences: Dance/USA, the Visitor Studies Association, and the Association of Midwest Museums. Luckily for us, all three are in Chicago this year. Please let us know if you’ll be attending. More »
July 01, 2011

Third annual international study of MBA prospects presented in Boston

 » Cheryl Slover-Linett was in Boston recently to present new findings from our annual survey of prospective business school applicants around the world. The study, which we’ve conducted since 2009 for the Association of International Graduate Admissions Counselors (AIGAC), shows increasing concern about the cost of earning an MBA. More »
June 30, 2011

Karlene Hanko, PhD, Joins Slover Linett as Research Analyst

 » Please join us in welcoming Karlene Hanko to the Slover Linett team. Hanko, who earned her doctorate in social psychology at Cornell University, specializes in understanding everyday judgment and decision-making processes and the interplay between the individual and the social world. Hanko replaces outgoing research analyst Eileen Bevis, who is leaving to pursue her interests in comparative international research. More »
May 23, 2011

Johns Hopkins University Selects Slover Linett for Student-Life Research

 » After a national search, Johns Hopkins has turned to us to conduct a study of campus life among its undergraduates on the Homewood campus in Baltimore. We’ll be taking a fresh look at perceptions of the campus community and the social life of undergraduates in order to inform the university’s strategic planning on issues such as campus housing, dining facilities, and the student center. More »
May 19, 2011

Special Announcement: New Roles, New Structure at Slover Linett

 » We’re excited to announce the promotion of several key members of the Slover Linett team and a new structure designed to enhance our ability to serve both higher education and arts & culture institutions. More »
More news items »

Blog

January 16, 2012 | Peter

In the arts, audience-centered business models start with the art, not the business

 » In my last post, I asked where the consumers are in the Colorado symphony’s new “customer-driven” business model and promised a few examples of ways arts groups are getting audiences into the picture a little more creatively. It’s about not thinking of them as consumers or audiences in the first place, but as collaborators. More »
January 06, 2012 | Peter

At the Colorado Symphony, half-steps toward a “consumer-first business model”

 » The orchestra’s new business plan, “Creating a 21st Century Orchestra,” is being positoned as a radical step toward relevance and away from the pieties of the past. But compared to some of what’s going on in the arts these days, it doesn’t push very far. Where are the consumers in this new model? Largely in their seats, where they belong. More »
December 22, 2011 | Cheryl

Diversity: it's not just an admissions issue anymore

 » The Obama administration’s new call for universities to increase diversity on campus is probably a welcome one for many schools. After years of court battles over state university admissions policies, centered on the University of Michigan, colleges and universities now have greater clarity about which levers they’re allowed to pull to attract a more ethnically diverse pool of applicants. But what happens when those more diverse classes get to campus?
December 11, 2011 | Peter

Art you enter, art you act — Carsten Höller show breaks records at the New Museum

 » Those people sliding down the tubes and lying naked in the flotation tank didn’t need a degree in art history or deep familiarity with contemporary art to enjoy the hell out of this show. They were the show, physically and socially. But the next time they visit a museum, how will they feel about just...um, looking at art? More »
December 06, 2011 | Peter

A dream conference on public science — help me imagine it

 » A new grant solicitation from the NSF has me thinking about how and why scientists communicate with laypeople like us, and how and why some laypeople get excited about it. I’ve blogged before about what makes that connection work, but I don’t think there’s been a national conversation about it. Maybe it’s time. More »
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How can you frame your brand in terms they care about?

One of our university clients wanted to articulate a unified message that would resonate with all the minds that matter: faculty, students, prospects, and alumni. We conducted interlocking focus groups, surveys, and interviews, the results of which helped the leadership team link what they thought was wonderful about the school to what their stakeholders and audiences valued. Call it empathetic branding. It’s the best way to be sure your message is both well-differentiated and emotionally powerful. And it starts with deep-dive research.

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