Reports | Slover Linett Strategies

We're proud to share our public reports here. Much of the research we conduct, however, is proprietary to our clients; we publish only occasional foundation-funded and multi-institution studies. We would be happy to discuss the full range of reports we've produced — just give us a call at 773.348.9200.

Front-End Evaluation for a New Learning Center at the National Museum of Natural History

National Museum of Natural History, Smithsonian Institution
October 11, 2010

A report of findings and recommendations from our 2009 exploratory research for the Education and Outreach Department at the National Museum of Natural History, Smithsonian Institution. This two-part study was designed to inform plans for an innovative new learning center being built at the museum. Part one looks qualitatively at visitors’ ideal museum experiences and interest in engaging with this museum’s scientists, collections, and research. Part two reviews a wide range of “peer” institutions and programs in the US and UK to shed light on contemporary modes of public engagement with science and related content. Download pdf »

MBA Prospects Survey 2010

AIGAC Annual Conference
July 06, 2010

Findings presented at the annual meeting of the Association of International Graduate Admissions Consultants (AIGAC) on June 17, 2010 at MIT's Sloan School of Management. This study is the second wave of an ongoing survey conducted in partnership with AIGAC and led for Slover Linett Strategies by Bill Hayward, the firm's senior associate for higher education. Download pdf »

Decision-Making and Online Ticket Purchase for Chicago Area Theaters

League of Chicago Theatres
August 19, 2009

Report presented to the Chicago-area theater community on August 19, 2009 at the Goodman Theater in Chicago. This is the final report from a study of audiences' online ticketing needs and behaviors commissioned by the League of Chicago Theatres and funded by the Chicago Community Trust.
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Arts for Delaware's Future: Audience Research

May 21, 2009

Arts for Delaware's future commissioned Slover Linett to conduct a study to learn how Wilmington arts organizations can best attract new patrons and increase engagement among current patrons. This report uncovers the current perceptions of teh Wilmington arts "brand" and identifies areas of opportunities for strengthening that brand. Please read more to learn about our findings from stakeholder interviews, a community survey and a current audience survey.
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Dimensions of Online Theater Ticket Purchases

April 30, 2009

The League of Chicago Theatres enlisted Slover Linett to conduct research that would help it learn how to build audiences for its member theaters, as well as strengthen the League's brand through increasing online ticket purchases. This report includes findings from focus groups, onsite survey results of in-theater audiences, and an online survey of members of the League's database.
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Cross Ethnic Arts Attendance: Logic Model

November 04, 2008

After conducting qualitative audience research study, which offered broad, preliminary answers to the research questions posed in the beginning of this project, Slover Linett and the consulting team developed a logic model for the Cross-Ethnic Research & Marketing Initiative. The logic model informed the development of a three-year marketing plan, to be led by the Dance Center, Slover Linett, and marketing consultants.
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Cross Ethnic Arts Attendance: Focus Groups

June 25, 2008

Following the literature review, Slover Linett held focus groups with patrons of The Dance Center at Columbia College to explore the issues surrounding attendance at ethnically-specific dance, with particular emphasis on the benefits of, and barriers to, cross-ethnic attendance. This report outlines the broad objectives of the study and provides detailed findings from the focus groups.
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Marketing Challenges for Higher Education

June 01, 2008

In 2008, Slover Linett Strategies and mStoner teamed up to investigate the top marketing challenges facing higher education insititutions. Read the final white paper to learn more.
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Cross Ethnic Arts Attendance: Literature Review

January 09, 2008

The Dance Center at Columbia College engaged Slover Linett Strategies in a research and marketing initiative to explore -- and ultimately learn how to increase -- patterns of cross-ethnic attendance at dance performances. The goal of thiis literature review was to provide context and inform the design and interpretation of the focus groups. It also aimed to give the entire project team an opportunity to delve into some of the strategic and philosophical questions at the heart of the initiative.
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The Walters Art Museum: Title & Positioning Study for the Repeating Images Exhibition

January 24, 2007

The Walters Art Museum asked Slover Linett Strategies to conduct marketing research in connection with the museum’s planned Fall 2007 exhibition, which explores why some of France’s greatest painters of the late eighteenth, nineteenth, and early twentieth centuries created multiple versions of the same motif. The research was designed to inform the development of an appealing exhibition title and effective marketing messages, and to assist the Walters staff in forecasting likely attendance at the exhibition. Slover Linett helped develop a range of potential title/subtitle pairs for comparison along with a brief, neutral description of the planned exhibition in order to evaluate which titles were perceived by visitors as most appropriateto the show’s content. This report includes the findings from interviews conducted with visitors at art museums in the area.
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Chicago Community Trust Excellence in Dance Initiative: Dance Audience Survey Findings

September 10, 2004

This audience survey – conducted among both dance patrons and non-patrons – met four key research objectives for CCT: learn how it can increase attendance at dance performances; understand the hierarchy of benefits and barriers facing dance attendance; identify the main psychographic segments that exist among these two groups; and quantify the findings from preceding audience focus groups, identifying any differences by segment.
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Dance Audience Development Research: Qualitative Research Findings

January 09, 2004

This research was designed to uncover insights and opportunities that can help the dance community attract new audiences and increase attendance among current dance patrons. Read this report to learn more about patrons’ perceptions, motivations, and barriers with regard to dance attendance.
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Chicago Community Trust Excellence in Dance Initiative: Findings from the Dance Leader Interviews and Literature Review

August 14, 2003

Twelve dance leaders were selected to probe on the uniqueness of dance -- in general and in Chicago. Following these interviews, a literature review was conducted to gather knowledge and insights on the ways in which light and heavy dance patrons differ. Slover Linett provided recommendations for target audiences that can provide the greatest growth, and created a framework for how people become dance patrons. Download pdf >>