Latest Publications

 

We're proud to share our articles, conference presentations, and public reports here. Much of the research work we do, however, is proprietary to our clients; we publish only occasional foundation-funded and multi-institution reports. Here are some of the most recent. For older publications, explore the menu at left.

 
 

Conference presentation

First CASE Social Media Survey - Initial Findings

CASE Summit 2010, New York
July 19, 2010

Findings presented by managing partner Cheryl Slover-Linett at the annual CASE (Council for Advancement and Support of Education) Summit For Advancement Leaders meeting on July 19, 2010 in New York City. We partnered with mStoner and CASE to conduct this study on how social media is managed, centralized and funded at the more than 56,000 CASE member colleges and universities worldwide.

To read the conference presentation of initial findings, download pdf »

The summary (topline) report of findings is available here.

Report

MBA Prospects Survey 2010

AIGAC Annual Conference
July 06, 2010

Findings presented at the annual meeting of the Association of International Graduate Admissions Consultants (AIGAC) on June 17, 2010 at MIT's Sloan School of Management. This study is the second wave of an ongoing survey conducted in partnership with AIGAC and led for Slover Linett Strategies by Bill Hayward, the firm's senior associate for higher education. Download pdf »
 

Conference presentation

Turn Your Data into Action - Data Mining Workshop

Arts & Business Council of Chicago
April 08, 2010

Turn Your Data Into Action is the onscreen presentation used by workshop leaders Cheryl Slover-Linett and Chloe Chittick Patton at the March 30, 2010 session, sponsored by the Arts & Business Council of Chicago. It covers which data arts and culture organizations should be collecting, how to conduct basic analyses, and how to link data to new strategies and tactics for audience development.

Download pdf »

 

Article

Thinking About Audience Research? Four Rules for the Perplexed

National Arts Marketing Project (www.artsmarketing.org)
February 12, 2010

This two-part article by Peter Linett was recently published on the website of the National Arts Marketing Project, a unit of Americans for the Arts. It aims to help arts leaders ask the right questions before embarking on a research project.

Read Part 1 or Part 2 on the National Arts Marketing Project website.

Download pdf (single file) »

 

Article

Some Thoughts on the Problems and Possibilities of Museum Books

Curator: The Museum Journal
February 08, 2010

As Peter Linett becomes an associate editor at Curator: The Museum Journal, he looks back on his six years as book review editor and asks why the literature that came across his desk was so often inward and uninspiring.

In addition downloading this article, please consider subscribing to Curator or asking your institution to do so. You can also join the conversation about this and other articles at the journal's community website, www.curatorjournal.org.

Link to article (for those with university/library access) »
Download pdf » 

Article

Reading Weil: A Premature Appreciation

Curator: The Museum Journal
August 22, 2009

A paper given by Peter Linett at the conference “Museums Matter: A Tribute to Stephen Weil” held at the University of Victoria in Canada. 
Download pdf >>

Report

Decision-Making and Online Ticket Purchase for Chicago Area Theaters

August 19, 2009

Report presented to the Chicago-area theater community on August 19, 2009 at the Goodman Theater in Chicago. This is the final report from a study of audiences' online ticketing needs and behaviors commissioned by the League of Chicago Theatres and funded by the Chicago Community Trust.
Download pdf »

Report

Arts for Delaware's Future: Audience Research

May 21, 2009

Arts for Delaware's future commissioned Slover Linett to conduct a study to learn how Wilmington arts organizations can best attract new patrons and increase engagement among current patrons.  This report uncovers the current perceptions of teh Wilmington arts "brand" and identifies areas of opportunities for strengthening that brand.  Please read more to learn about our findings from stakeholder interviews, a community survey and a current audience survey.
Download pdf >>

Report

Dimensions of Online Theater Ticket Purchases

April 30, 2009

The League of Chicago Theatres enlisted Slover Linett to conduct research that would help it learn how to build audiences for its member theaters, as well as strengthen the League's brand through increasing online ticket purchases.  This report includes findings from focus groups, onsite survey results of in-theater audiences, and an online survey of members of the League's database.  
Download pdf >>

Conference presentation

New Research on Capital Campaign Financing

Association of Fundraising Professionals Conference
April 21, 2009

In early 2009, Slover Linett and Campbell & Company partnered to learn more about non-profits' strategies and experiences with their capital campaigns.  The study focuses on non-profits in the arts & culture, higher education, and health care sectors. Read the conference presentation to learn more. 
Download pdf >>

Article

Risk, Failure, and ‘Foolishness,’ Anyone?

Museum Views
April 01, 2009

A call for increased innovation in museum thinking and practice by Peter Linett, based on a talk delivered to the Art Museum Partnership's Directors Forum conference in New York in October, 2008.
Download pdf »

Article

Reinstallation Rorschach: What Do You See in the Renovated Detroit Institute of Arts?

Curator: The Museum Journal
January 01, 2009

Slover Linett partner Peter Linett assesses the recent “reinvention” at one of America’s’ grand municipal art museums and finds it more incremental than revolutionary. Download pdf >>

Conference presentation

Marketing Challenges for Higher Education

CASE V Conference
December 15, 2008

In 2008, Slover Linett Strategies and mStoner teamed up to investigate the top marketing challenges for the higher education field in the coming year.  Read the conference presentation to learn more.
Download pdf >>

Report

Cross Ethnic Arts Attendance: Logic Model

November 04, 2008

After conducting qualitative audience research study, which offered broad, preliminary answers to the research questions posed in the beginning of this project, Slover Linett and the consulting team developed a logic model for the Cross-Ethnic Research & Marketing Initiative.  The logic model informed the development of a three-year marketing plan, to be led by the Dance Center, Slover Linett, and marketing consultants. 
Download pdf >>

Conference presentation

Beyond Diversity: Encouraging Cross-Cultural Arts Attendance

National Arts Marketing Project Conference
November 01, 2008

With colleagues from the Dance Center of Columbia College Chicago and the Chicago Community Trust, we co-presented findings from our recent research into the motivations and benefits of “cross-ethnic” dance attendance. Download pdf >>


 


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For more information about any of these publications, email us or call us at 773.348.9200.