The arts organizations that are able to innovate successfully are the ones that have a nuanced, up-to-the-minute understanding of their audiences. We've helped a wide range of arts administrators, marketers, and programmers achieve that understanding. Here are just a few of the ways we've done it.
You can also browse our case studies for museums, colleges and universities, and other nonprofits.
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In my last post, I asked where the consumers are in the Colorado symphony’s new “customer-driven” business model and promised a few examples of ways arts groups are getting audiences into the picture a little more creatively. It’s about not thinking of them as consumers or audiences in the first place, but as collaborators.
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