The arts organizations that are able to innovate successfully are the ones that have a nuanced, up-to-the-minute understanding of their audiences. We've helped a wide range of arts administrators, marketers, and programmers achieve that understanding. Here are just a few of the ways we've done it.
Subscription models research
Client: A leading regional theater
Project: Focus group research to evaluate potential new subscription packages, policies, and messages.
Consortium audience study
Client: A city-wide arts consortium
Project: Audience research to help an arts community collaborate to build audiences.
Patron tracking surveys
Client: A leading symphony orchestra
Project: Ongoing surveys to keep marketing, artistic, and other departments abreast of audience perceptions and trends.
You can also browse our case studies for museums, colleges and universities, and other nonprofits.
