Nonprofits are better able to innovate and compete when they understand how their audiences think, feel, and behave. We've helped a wide range of institutional leaders, program managers, marketers, and development professionals achieve that understanding. Here are some of the ways we've done it.
You can also browse our case studies for colleges and universities, museums, and the performing arts.
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In my last post, I asked where the consumers are in the Colorado symphony’s new “customer-driven” business model and promised a few examples of ways arts groups are getting audiences into the picture a little more creatively. It’s about not thinking of them as consumers or audiences in the first place, but as collaborators.
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