Successful, progressive museums maintain an ongoing dialogue with their audiences through evaluation and research. Here are just a few of the ways we help them listen to the individuals and communities they serve.
You can also browse our case studies for the performing arts, colleges and universities, and other nonprofits.
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In my last post, I asked where the consumers are in the Colorado symphony’s new “customer-driven” business model and promised a few examples of ways arts groups are getting audiences into the picture a little more creatively. It’s about not thinking of them as consumers or audiences in the first place, but as collaborators.
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