Outcomes evaluation, also known as summative evaluation, is the wrap-up research conducted at the end of an effort, such as a museum exhibition, a city-wide festival or a two-year Master’s program.
You may choose to conduct research when you first have an idea, to see what your audiences would like to know or do (i.e. front end research). Then you may gather feedback as you’re putting your program together (formative). This last stage evaluates how well your programs, events, exhibitions, courses, etc. did compared to your goals.
Outcomes evaluation is conducted at the conclusion of the period you wish to study, such as the art exhibition or the program.
Depending on the program that we’re measuring and the target audiences, the methods for researching it can vary. Outcomes evaluation typically includes a quantitative portion, such as an on-site survey, but this can often be complemented by qualitative research, such as in-depth interviews or focus groups.
