Learning Center

Not everyone lives and breathes audience research. Sure, a few of the organizations we work with have PhD social scientists or other trained researchers and evaluators on staff. We love collaborating with these kindred spirits.

But many more of our clients have never commissioned a survey or attended a focus group before working with us. This section of our web site is for them -- and for you too if you'd like to learn more about research.

We intend to build the Learning Center over time into a wide-ranging reference for professionals in higher ed or the arts and culture sector who find themselves involved in audience research, evaluation, and assessment. It has two components:

  • Research methods 101, a tutorial on the qualitative and quantitative tools used in audience research
  • Common questions, an evolving FAQ with tips on managing, using, and sharing research within your institution. [Under contruction; please check back soon.]


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March 14, 2014 | Nicole Baltazar

Multiculturalism is key for creating inclusive arts experiences


Last month, Coca-Cola aired its now-famous Super Bowl ad depicting people from various racial, ethnic, and cultural groups singing “America the Beautiful” together in different languages. Among the instant outpouring of polarized reactions to this ad rang much praise for its depiction of a multicultural America. Yet the ad provoked a slew of negative responses as well. Many of the ad’s detractors questioned whether this multicultural America could ever feel as cohesive as an America whose citizens speak a common language, and therefore have taken great strides toward assimilating into a common culture.

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