Our education practice

Slover Linett is an audience research firm for colleges, universities, and other educational and cultural nonprofits. We help leading undergrad, graduate, and professional schools understand their constituents through rigorous, big-picture research.

Our quantitative and qualitative studies give leadership a fresh look at prospects, current students, alumni, and the community. By bringing these audiences into a dialogue about perceptions, needs, behaviors, and outcomes, we help strengthen the institution’s brand, improve academic programs and student services, and deepen student and alumni engagement.

For example, we’re proud to have served the University of Chicago’s Booth School of Business continuously since our founding in 1997. We also help several other divisions of that famously rigorous University with research to support marketing, enrollment, student affairs, and alumni relations. Our national practice also includes leading museums, renowned arts organizations, and other nonprofits.

Our higher ed practice is led by Bill Hayward, an institutional research expert who led Northwestern University's research and assessment team for 13 years. We’re active in organizations such as the Council for Advancement of Education (CASE) and the Association for Institutional Research (AIR), and speak frequently at higher ed conferences.

Read more about our research and assessment services for educational institutions, which range from enrollement, branding and alumni research to learning outcomes assessment and retention studies. Or contact Bill by email or phone to begin a conversation.

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July 10 CultureQ

As a research method, focus groups are loved and loathed. Has your organization ever used them? What's your opinion?

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CultureQ is a professional dialogue about front-burner audience issues in the arts and education.


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We work with:

  • business schools
  • consortia and associations
  • continuing education programs
  • graduate schools
  • law schools
  • liberal arts colleges
  • medical schools
  • private universities
  • public universities
  • research universities
  • university-based arts presenters
  • university museums