Culture Q | Slover Linett Strategies

CultureQ is a professional dialogue about front-burner audience issues in the arts and education.

Cue the violins. CultureQ, our monthly question for education and culture professionals, was retired in Fall 2010. Please visit our blog to join the conversation about current topics. You can also read past CultureQs via the menu at left. We thank all those who sent in answers and passed the question on to colleagues around the field.

The July 2010 CultureQ was: “Simple question this month, folks. Which social media technology do you find most valuable for your institution (or among your clients)?”

Responses

Well, no surprise here: Facebook was your most consistent answer, followed closely by Twitter. As researchers we have to remind you that this is a darn small sample size (come on, people!), so we can't generalize. But it's a pretty unanimous voice.

In the arts, audience-centered business models start with the art, not the business

In my last post, I asked where the consumers are in the Colorado symphony’s new “customer-driven” business model and promised a few examples of ways arts groups are getting audiences into the picture a little more creatively. It’s about not thinking of them as consumers or audiences in the first place, but as collaborators.