The rap on research for the arts, museums, and education

December 22, 2011

Diversity: it's not just an admissions issue anymore

The Obama administration’s new call for universities to increase diversity on campus is probably a welcome one for many schools. After years of court battles over state university admissions policies, centered on the University of Michigan, colleges and universities now have greater clarity about which levers they’re allowed to pull to attract a more ethnically diverse pool of applicants. But what happens when those more diverse classes get to campus?

Much research has been done on the benefits of being in school with a more diverse group of peers. For example, a recent study discussed in the book How College Affects Students notes that exposure to fellow students of diverse backgrounds is one of the key factors influencing whether freshmen return for their sophomore year and whether their experience improves their critical thinking skills. Think about that: more diverse classmates and dorm-mates leads to a more positive, successful undergrad experience.

And our own research for highly selective universities and grad schools has shown that prospects value diversity and take it into consideration when deciding which schools to apply to. When it comes to attracting underrepresented minorities, it certainly helps when they see people who look like them on campus, ideally both students and professors.

That research is echoed in the new guidelines, which were issued jointly by attorney general Eric Holder and education secretary Arne Duncan. "Diverse learning environments," says Holder in the accompanying press release, “promote development of analytical skills, dismantle stereotypes, and prepare students to succeed in an increasingly interconnected world.”

All true. I’m as strong a believer as anyone that greater diversity along all kinds of dimensions — racial, gender, socio-economic, geographic, attitudinal — in higher education is a good thing. What schools need to realize, though, is that with that greater diversity comes a greater need for support for those new members of the student body. Some of our research has shown that students from lower socioeconomic backgrounds, as well as those who are the first generation in their family to attend college, struggle with the demands and format of postsecondary education more than other students do. They’re more likely to have jobs, work more hours, and be less involved in co-curricular activities. In one study, we found that they needed more help from their advisors that other students did — but were less likely to seek out that help. These diverse newcomers can benefit from greater support, whether academic, co-curricular or social, to help them navigate the unfamiliar landscape.

Yet many schools don’t invest in such support programs, in part because they are not aware of those needs and in part because they don’t want to stereotype their new arrivals or treat them differently on the basis of ethnicity. The ideal is a melting pot, whether or not it actually exists.

Of course, those support programs are also an additional expense for the schools. So that well-intentioned reluctance to engage in anything like profiling may also mask a reluctance to spend more on student-life and academic counseling.

Whatever its causes, that reluctance is a shame. If a school embraces increased diversity as a strategic goal, it ought to carry that strategy through to the  students it affects, by acknowledging and meeting their unique needs. It’s also a good long-term decision: supporting underrepresented minorities and first-generation students would likely contribute to higher retention and graduation rates, and that means stronger rankings and better applicant pools. It may be an additional expense, but it makes both ethical and academic sense.

Does your institution support diversity just at the admissions stage, or throughout the student experience?
 


Categories: College admissions & marketing, Higher ed, Student research
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June 24, 2011

Can we be ‘academically adrift’ while ‘racing to nowhere’?

The recent, gloomy book about our higher education system, Academically Adrift: Limited Learning on College Campuses, has sparked much debate. So has a documentary about high school students desperate to get into good colleges, Race to Nowhere. Put the two together and it starts to look like young people are stressing out and over-achieving in high school to get into the right universities, then not learning much when they get there. Is that true, and if so, how did we get here?

At first, what struck me about the book and the movie was how differently they see the situation. Academically Adrift, a rigorous sociological study written by Richard Arum of NYU and Josipa Roksa of the University of Virginia, assesses the “value added” by undergraduate education in America — in other words, learning outcomes. The story is not a happy one. Based on results from the Collegiate Learning Assessment (CLA), a standardized national instrument designed to measure critical thinking, the authors find that many of our college students have experienced little in the way of measurable learning during their undergrad years. To be specific, almost half of students (45%) showed no significant improvement on the CLA. Not exactly a passing grade for American higher education.

(Whether the CLA actually measures this accurately is a question unto itself. For the moment, let’s take it at face value and assume it does a decent job of assessing critical thinking, analytical reasoning, problem solving, writing, and other skills we want our colleges to teach.)

Then there’s the Race to Nowhere phenomenon. The film, co-directed by Vicki Abeles and Jessica Congdon, has garnered attention through grassroots distribution: screenings at schools followed by discussions among parents and teachers. That’s how I saw it recently at the school one of my children attends. The film tells the stories of high-schoolers pushed to the brink, working extremely hard, anxious about getting into the best colleges, depressed, and eventually burned out.

These kids are many things, but they are not “academically adrift.” They’re learning plenty. But they’re also paying the price for those achievements in areas like health, happiness, and quality of life. They are driven simultaneously to academic success and emotional collapse. 

Now, these are highly motivated, high-achieving students; obviously they don’t represent the full range of high schoolers in America. But with more prospects applying to a greater number of highly selective colleges each year, those colleges are becoming even more selective, and the race is only heating up. Race to Nowhere is a sobering look at an important and growing part of the higher ed ecosystem.

So the book and the film tell very different stories, and the two seem to be in tension with each other. Take the issue of homework (as they call it in high school) and time spent studying (in college). The authors of Academically Adrift noted in a New York Times op-ed that the average college student spends only 12 to 13 hours per week studying, about half of what she spent in 1960. In contrast, the question in high school circles is how to stem the rising tide of homework and give students their lives back a little. Another recent Times article cited Race to Nowhere as one of the catalysts for new policies by school districts to limit the time that students spend on homework. In the film, and in the discussions sparked by it among parents, it’s clear that many grade school and high school students are spending hours every night on homework.

So is the problem too little studying or too much? How can students be spending more time studying in high school than they do in college? And what’s the relationship between the two? ...

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Categories: Accountability, Assessment, College admissions & marketing, Higher ed, Learning, Student research
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February 28, 2011

An admissions admission: We’re not sure what SAT scores measure

The debate over standardized test scores in college admissions is heating up in our own backyard. A few weeks ago, DePaul University announced it will no longer require undergraduate applicants to submit standardized test scores. Why not? Because the admissions office found that the scores added little to their ability to predict applicants’ academic success in college. And DePaul isn’t alone.

What does help predict academic performance, not surprisingly, are the applicants’ high school grades. The past is prologue, as Shakespeare put it. So DePaul has joined a growing group of colleges and universities, now in the hundreds, that have recognized the limits of standardized tests in the admissions process (see Fairtest.org for a list of schools that have made them optional or no longer consider them at all).

But, as others have argued, high school grades are not standardized: they differ from teacher to teacher and school to school, and they may be influenced by all kinds of cultural and environmental factors other than the student’s raw potential. So they’re not an ideal basis for comparison, especially when it comes to large applicant pools from different geographies and diverse circumstances.

Isn’t it better to rely on “standardized” tests, which are the same everywhere and for everyone? Aren’t SAT scores more, not less necessary to differentiate applicants in an era when grade inflation is making high school transcripts look increasingly alike? We live in a world that loves the single score, index, or metric that boils it all down for us. Standardized test scores lend some objectivity to the otherwise messy, subjective process of college admissions.

The trouble is, it’s not clear what tests like the SATs actually measure. Intelligence? Most psychologists would say they don’t measure innate intelligence or aptitude, or even academic potential; they measure developed abilities, and only certain abilities at that. Of course, the development of those abilities in any given individual is influenced by a host of environmental factors, including the hugely influential factors of race and class. ...

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Categories: College admissions & marketing, Diversity, Higher ed
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August 06, 2010

Are your Twitter followers also your Facebook fans? Maybe not

NPR has been no slouch when it comes to social networking and now has more than a million Facebook fans. It recently surveyed that population, and the findings raise a question that has me and my colleagues wondering: how segmented is the social media audience by platform?

Social networking is on our minds quite a bit these days at Slover Linett, and not just in my own domain, higher ed. As many of you know, our collaborative study with CASE and mStoner looked at how colleges and universities are using social media for fundraising and alumni relations. Cheryl presented initial findings in New York and the research was written up in the Huffington Post, Inside Higher Ed, and elsewhere. And we’re conducting several surveys to help performing arts organizations understand how their audiences are using interactive technologies to connect with the institution and engage with the art form.

So the new NPR study caught my eye, and based on the 9 slides that their in-house research group has shared publicly, it looks like wonderful work. Some of the findings were a little surprising to me (which I always enjoy — surprises in research reports are like plot twists in a mystery novel). Perhaps the most interesting surprise was the apparent lack of overlap between NPR’s Facebook fans and its Twitter followers.

Only about 8% of the Facebook fans who participated in the survey say they also follow NPR on Twitter. Yet NPR has well over two million Twitter followers (the numbers are complicated because different departments and on-air personalities have their own Twitter accounts; NPR Politics has 1.8 million followers, and Weekend Edition host Scott Simon has 1.3 million).

So clearly there are plenty of NPR Facebook fans who aren’t following the organization on Twitter, and vice versa. NPR researchers Andy Carvin and Noel Cody, who posted the results I just linked to in NPR's research blog, were also surprised by this and note that the two communities appear to be more mutually exclusive than they thought. ...

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Categories: College admissions & marketing, Higher ed, Museums, Other nonprofits, Performing arts, Research findings, Social media, Survey research
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April 02, 2010

Lights, camera, admissions!

My colleagues Bill and Peter have posted here about how admissions offices at schools like MIT and Yale are using social media to reach out to prospective students. But wait a minute — who’s reaching out to whom?

University admissions staffs are getting more creative with social media as a marketing tool. As Bill wrote here, MIT is hiring current students to blog about their experiences on the admissions website. And Peter blogged about the 17-minute video musical that Yale students, working with the admissions office, produced to tell prospects why they should chose Yale.

Tufts University, my own alma mater, is also getting in on the action, but in reverse. It invited applicants to create a one-minute YouTube video as an optional “essay,” along with their standard application. The New York Times reported in February that about 1,000 out of 15,000 applicants had posted videos.

Some are earnest monologues shot in messy bedrooms; others are photo montages, original songs, and animations. One prospective student made a remote-controlled helicopter in the shape of the Tufts elephant mascot. Another posted a crafty stop-motion animation that took a week to make and has gotten over 16,000 views on YouTube.

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Categories: College admissions & marketing, Higher ed, Institutional personality, Participatory engagement and co-creation, Personal reflections, Social media, Student research
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January 15, 2010

Social media(tion) and college choice

Social media is playing an increasing role in all kinds of decisions, from tonight’s movie to tomorrow’s career switch. How will it change the college choice game?

We largely understand the decision about what college to attend as a matter of finding the right “fit.” Which college represents the best alignment between the student’s values, interests, and personality and the university’s academic programs, reputation, student life, cost, and other factors? In the end, a prospect must “feel right” about the college they choose. Some have even suggested that the process is similar to choosing a romantic partner. We say that young people “fall in love” with the college of their choice.

Well, social media is certainly playing a role in romantic matchmaking. What about finding that special college?

Let’s put this into context. How prospective students gather information to find that “good fit” has changed dramatically since I was a prospect more than thirty years ago. In those days the information and advice came from a narrow range of experts: the guidance counselors in your school and whatever catalogues and directories happened to be on hand at the resource center. There were a few books on college admissions, but not many. No national rankings yet. Conversations with peers and perhaps other friends and family members were important, and noting where those others were going, or had gone, to college had an impact. But overall, the people who had an impact on your choice came from within a small, geographically-defined circle.

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Categories: College admissions & marketing, Higher ed, Social media
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