The rap on research for the arts, museums, and education

May 17, 2010

Mulling over the future of classical music

What’s going on in the classical music field — and what shape it could take in the future — is a common topic around Slover Linett. But a recent visit from classical music guru Greg Sandow inspired lots more talk than usual, and we’re eager to keep those discussions going (see invitation at end of post).

We were lucky enough to welcome Greg Sandow to Chicago recently for a talk he gave on the “Rebirth of Classical Music” at the Chicago Cultural Center (co-hosted by Slover Linett, the University of Chicago’s Cultural Policy Center, and the Chicago Department of Cultural Affairs). It was a really active, thoughtful discussion, spurred by Greg’s remarkable expertise in the field and kept lively by questions and comments from the audience of classical music professionals. In fact, most of us had no interest in stopping the discussion after the allotted 90 minutes, which gave me an idea that I’ll pose at the end of the post.

But first, I’d like to share a couple of the thoughts and questions that have been tumbling around my brain since the talk. This is in no way an attempt to summarize Greg’s own points.  (Check out this article from the Trib for an overview of his thinking.) These are just some of the issues and curiosities that I’m eager to keep thinking about and debating.

I found it refreshing that the perspectives and references Greg brought to the discussion weren’t limited to the insular world of classical music. In fact, he emphasized that if classical music poses itself as the antithesis of pop/“low” culture, it will only ensure its demise. Instead, what classical music needs to do is reclaim its relevance and learn from the diverse ways that people are engaging with art, cultural expression, social issues, etc. — including mass-culture sources like Project Runway, Radiohead, and The Wire.

(A quick aside: I’m a huge fan of all three of those things, but they’re among the most mainstream of the mass-culture phenomena that “high-culture” people tend to think are acceptable to reference.  There’s a whole lot more innovation and newness out there that we can learn from.) ...

Full Post »
Categories: Chicago, Classical music, Culture sector, Performing arts, State of the arts, University of Chicago
Comments (3)  ::  Share This


January 21, 2010

The truth doesn't have to hurt

An Onion headline caught my eye because it jokes about something close to home: the self-interest at the heart of many institutions’ audience research efforts.

I do empathize with the joke at the core of the article, from back in September, “University Of Illinois Researchers Find Link Between Attending University Of Illinois, Receiving Solid Education At Great Price.” Isn’t that the dream that everyone has for the audience research projects they fund or lead? How could an organization go into audience research not hoping that it emerges with a report validating its worth and proving its indispensability in stark black and white (or better yet, colorful graphs and charts)? 

(On a related note, check out a post that my colleague Cheryl wrote on advocacy vs. empiricism. She could have used the same Onion headline.)

For the people within institutions who are responsible for research, hesitation and nervous anticipation about what the study will uncover are natural. What if the report highlights the areas in which we’re most vulnerable as an organization? Areas where we fall short? Or initiatives that have cost a lot of money but haven’t yet had a measurable impact on my audience or mission? Am I supposed to feel proud to share findings like those? How will I get funders and board members to trust my decisions and open up their wallets to me after research findings like that?

Full Post »
Categories: Performing arts, Research findings, Research independence, Strategy and strategic planning
Comments (2)  ::  Share This


About Us

We’re a Chicago firm that helps museums, arts organizations, and universities take a fresh look at their audiences and discover new ways to deepen the connection and broaden participation. More »

About this Blog

Asking Audiences explores the fast-changing landscape in which cultural and educational organizations meet their publics. What does relevance look like today? More »



Subscribe