Vision & values

Slover Linett serves the .edu and .org worlds exclusively, and like our clients we’re driven by a mission and a vision that are larger than ourselves.

 

Slover Linett exists to help cultural and educational organizations engage more people and engage people more deeply. We’re about understanding the relationship between those institutions and the people they engage...or hope to engage. Our work brings leaders, staff and trustees together around a clear picture of the audience and a shared vision for the future.
 


We believe in a society in which universities, museums, and arts organizations are...

  • celebrated not just because their quality standards are high but also because they are responsive and alive to their communities;

  • relevant because they are alert to the deepest needs of their publics and dedicated to meeting them; and

  • trusted because they have taken the trouble to understand the individuals and communities they serve.
     


What do we care about?

  • Helping our clients take action. Nothing puts a smile on our faces more than seeing our research used to inform change, spark ideas, and drive success.

  • Making connections. We get deep satisfaction from putting the pieces of the puzzle together to form a detailed, coherent portrait.

  • Analyzing deeply. Raw data and strategic insights are miles apart. What turns one into the other are the statistical and qualitative probing, comparing, modeling, and interpreting that we thrive on.

  • Reporting candidly. We don’t sugar-coat the tough news in our research reports, and we communicate genuinely and openly with our clients.

  • Improving continually. Debriefs are a way of life at Slover Linett, because we want to keep learning and growing with every project.

  • Questioning assumptions. We’ve learned that received wisdom doesn’t always get you very far; sometimes you need thinking that’s new as well as true.

  • Contributing to the field. We strive to do research that will benefit not just our client but the “commonwealth” of knowledge about cultural and educational consumers. (Many of our reports are considered proprietary by our clients, but we share whatever we can.)

  • Having fun. We remember the passion that got each of us (and probably you, too) into this kind of work in the first place. And we try not to take ourselves too seriously. 

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January 16, 2012 | Peter

In the arts, audience-centered business models start with the art, not the business

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In my last post, I asked where the consumers are in the Colorado symphony’s new “customer-driven” business model and promised a few examples of ways arts groups are getting audiences into the picture a little more creatively. It’s about not thinking of them as consumers or audiences in the first place, but as collaborators.

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