Profile | Slover Linett Strategies

Based in Chicago and founded in 1997, Slover Linett is a trusted partner to renowned institutions of culture and learning, from the Seattle Art Museum and the University of Chicago to the Philadelphia Orchestra and the Smithsonian Institution.

We work with organizations of all sizes that want to take a fresh, rigorous look at the people and communities they serve — and hope to serve. Our research, evaluation, and assessment studies paint a clear picture of how those audiences think, feel, and act, revealing what's happening and why.

We’re also beginning to tackle some of the systemic, national questions about engagement in these sectors and create new knowledge for the foundations, associations, and policy bodies that support them.

Most of all, we're passionate about exploring the roles that learning and the arts play in the lives of Americans and informing the dialogue about relevance and change.

Are those passions you share? Let’s start a conversation.

In the arts, audience-centered business models start with the art, not the business

In my last post, I asked where the consumers are in the Colorado symphony’s new “customer-driven” business model and promised a few examples of ways arts groups are getting audiences into the picture a little more creatively. It’s about not thinking of them as consumers or audiences in the first place, but as collaborators.